Habits: John Forrest Ales, VP, brand public relations, Hilton Worldwide

A mentor would always remind me that in PR, at the end of the day, all we really have is our personal reputation.

Morning ritual
I scroll through inbound emails from Asia-Pacific, the Middle East, and Europe before grabbing a protein shake and heading into work.

Once inside the office, I scan our social media communities, read a few papers online, and review our team calendar.

I always try to ensure I have at least 30 minutes of personal prep time each morning at our office before meetings.

First PR job
I grew up in a family that was always active in political campaigns. My first paycheck in communications came when I ran a state senator's legislative office in high school.

Ideal job, if not in PR
Athletic director for the Arkansas Razorbacks.

Required reading
Reviewing our social communities because the channels provide direct lines to customer feedback. I always encourage people to carve out time to read our daily clip reports from our global teams.

I also make a point to read Political Wire each day because of my background in politics and to help balance the travel industry-specific news our team always consumes.

Most regrettable career moment
Working at Hilton presents opportunities to visit some of the most intriguing destinations in the world. I often regret not taking time to explore them before returning home.

Proudest career achievement
Now. It's an incredibly exciting time at Hilton Worldwide. As a child, I was fascinated by hotels and our family stayed at Hilton hotels when we were on the road. This makes me appreciate being part of the incredibly talented PR team we have here.

Favorite place to grab a drink
Eat, a local restaurant in the French Quarter. It's bring your own beer and provides a true New Orleans experience. 

Most distinct aspect of your personal office
One item that jumps out for visitors is a state seal that was made for Louisiana Gov. Kathleen Babineaux Blanco. It was used on podiums during speaking engagements when I worked for her in the years following Hurricanes Katrina and Rita.

That seal represents a great number of emotions and hard work during a historic period in my home state.

Guilty TV pleasure
I'm a big fan of Major Crimes.

Best career advice
A mentor would always remind me that in PR, at the end of the day, all we really have is our personal reputation.

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