WASHINGTON: APCO Worldwide has promoted Marilyn Fancher, who has worked at the agency for 19 years, to serve as the firm's first chief creative officer.
Fancher, most recently executive creative director at APCO, is reporting to founder and CEO Margery Kraus, and Robert Schooling, president of the Americas. She started in the global role in July.
When Fancher joined APCO in 1995, she was the only staffer brought on for creative. She said the agency developed the chief creative officer role as a way to recognize how much APCO's scope of work has evolved and to reflect the growing number of digital and creative assignments it has worked on.
One creative initiative the firm has managed is the UN Foundation's Shot@Life campaign, which is aimed at increasing access to lifesaving vaccines for children in developing countries.
“As a company, we need to be very aggressive in looking at how we are responding to changes in the marketplace and how we are enabling the clients we have to do all the things they need to do to be competitive,” explained Fancher.
In 2002, Fancher helped to launch the agency's integrated creative department, StudioAPCO, which offers clients services such as broadcast production, digital design, graphic design, and branding. She will continue to serve as co-director of the department with Evan Kraus, executive director at APCO.
Fancher said about two years ago, APCO merged the digital creative entity, StudioOnline, with StudioAPCO because of the increasing convergence of platforms and services.
StudioAPCO has about 50 staffers in the firm's Washington, London, Paris, and Brussels offices.
One of Fancher's objectives is to continue building the creative team at APCO and place more staffers in Europe. She added that she wants to expand the creative team to additional markets, such as the Middle East and Asia.
Prior to joining APCO, Fancher served as the director of broadcast services for the Republican National Committee for four years.