TAIPEI: Watsons Taiwan has confirmed that it has hired Pilot PR as its PR agency, effective September 1.
The appointment came after a competitive pitch in July against five other agencies. The year-long contract covers all corporate and brand PR.
The agency will focus on building the brand's image as a leading health and beauty company through media and stakeholder relations including communications and events.
Pilot PR's client portfolio includes Pizza Hut, Chow Seng Seng, and LG.
Previously, Watsons Taiwan worked with OTE Communication Consultants.
This story originally appeared on the website of Campaign Asia-Pacific.