NEW YORK: Bite has appointed Sean Mills, former SVP in Edelman's New York technology practice, to serve as the agency's regional director for North America.
Mills had previously worked at the Next Fifteen firm from 2004 to 2011.
Mills, who is reporting to Next Fifteen CEO Tim Dyson, started in the role on Wednesday. His appointment to manage Bite's North America operation, which includes offices in New York and San Francisco, comes after the departure of former Bite CEO Andy Cunningham in June. She left her post to focus on SeriesC, the marketing consultancy she founded last year.
While Mills took on North American responsibilities for Bite, Next Fifteen CEO Tim Dyson will continue to act as interim chief executive until a new global CEO is hired, said Mills.
In addition to working with Bite's staffers across the country and offering clients traditional PR services, while pushing them toward digital, Mills said he wants to make sure the market understands “the fantastic work that Bite is and has been doing for quite some time.”
He said the agency has been in the news in the last year for several issues that are not client-services-related, and he wants to change that.
“People need to know that this is the new Bite, and that is going to be priority No. 1,” he explained.
Mills will move to Bite's San Francisco office later this year. While he is on the East Coast, he will also serve as interim head of the New York office.
Mills said the agency is “aggressively and actively looking to find someone great” for the role.
Ryan Wallace, former VP at Bite who handled all PR, client services, and new business development for the New York office, left the agency in July to serve as a VP for technology at MWW.
Mills said he decided to return to Bite because he learned a lot while working at the agency and he felt a connection with its people and culture. He added that the “entrepreneurial” feel of Bite also attracted him, as well as the move to the tech-savvy Bay Area.
Prior to his two-year stint at Edelman, Mills served as GM of New York at Bite from October 2009 to June 2011. Before that, he was a VP at Bite for nearly three years, and he also served as a director at the firm for about two and a half years.
Mills also previously held PR positions at Oracle and Phase Two Strategies.