NEW YORK: Treo Solutions, a healthcare data analytics company, has hired Porter Novelli after a competitive RFP process to provide it with PR support.
The company develops payment models, population health management logistics, and predictive analytics to guide providers and government agencies away from volume- to value-based healthcare models. Porter is tasked with increasing awareness about the approach that 11-year-old Treo takes with healthcare data analytics.
Porter beat four other firms for the account. The deciding factor was that it conveyed a true sense of what it does and how its work can improve outcomes for patients and streamline processes for providers, accountable care organizations, and other insurers, said William Kelly, president of Treo, in a statement.
The fact that Porter's Henry Engleka would work on the account also helped, said Barbara DeBuono, SVP of market development at Treo. He joined Porter earlier this summer as an SVP for global health and wellness following a stint as CEO at P4 Strategy Group, a health communications agency in New York City. He has developed an expertise over the years in health systems and payers.
There was no incumbent PR agency on the account. Boston-based CommCreative will work alongside Porter to provide marketing and branding support for Treo.
“Our biggest goal is to clarify our message and our story of who we are and what we do,” said DeBuono. “What we do is complex, but we want to be able to convey it in an understandable and simple way.”
Engleka added that “we can help them define their value proposition in a manner that will resonate with potential clients.”