LONDON: Justin Cooke has left his job as the CMO at Topshop to set up his own agency, Innovate7.
Cooke, 31, has served as CMO for the fashion retailer for just over a year. He is planning to build his own consultancy business using “disruptive innovation” for brands.
Innovate7 has opened an office in London's Chelsea. It has seven founding staffers and is structured loosely “along Google Labs lines.”
Its founding clients include tech start-up Rockpack, tailor Tissimans, and the Natural History Museum.
Before Topshop, Cooke was VP of PR for Burberry. He has made his name building fashion brands by using “disruptive” new technologies and social media and won plaudits from Fast Company and Brand Republic Group's Rev Awards.
“We will be using insight from other industries to help clients innovate. There are not that many good agencies out there. And this is about more than just campaigns. This is about doing something magical. I have been inspired by working with [Topshop owner] Philip Green,” Cooke said. “There is no English Steve Jobs – but watch this space.”
This story originally appeared on the website of Campaign UK.