AUSTIN, TX: Worldcom Group, a partnership of independent PR firms, has named Todd Lynch as its first MD, effective September 2.
He is reporting to the Worldcom board. Lynch's position includes setting strategy and direction for the alliance and raising visibility of the Worldcom brand around the world. Lynch will also work to recruit new partners globally and establish a stronger revenue base.
He was previously VP of client relations at Worldcom-affiliated firm St. John & Partners, based in Jacksonville, FL. Lynch was also serving as board chair of Worldcom's Americas Region and chair-elect of the Worldcom board prior to his appointment.
The group had conducted a comprehensive, year-long search involving more than 160 applicants, conducted by Cerrell Associates president Hal Dash, it said in a statement. The alliance had been preparing for the succession of retiring Worldcom COO Daisy Guthin for the last 18 months.