AMERICAN FORK, UT: Internet marketing company OrangeSoda is asking its Facebook fans to pick the most “refreshing” PR, advertising, or marketing agencies around the country in a social media competition.
Consumers can vote in the inaugural SodaCannes Contest from September 9 through October 28.
The goal of the program is to directly market the company's SEO products and services to agencies for client use, explained Kevin Wunder, director of marketing at OrangeSoda.
The contest also aims to recognize firms that are offering their clients invigorating experiences, whether through OrangeSoda's SEO products or not, he added.
Six hundred agencies, selected by OrangeSoda, will be included in the competition, with one winner selected from the Northeast, Southeast, and West regions. The three firms with the most likes on the Facebook contest page will receive a $3,000 party for their firms and be crowned one of 2013's “most refreshing agencies of the year.” Firms that were not chosen for the initiative can still sign up and participate.
Agencies involved in the competition include Alma DDB, JWT Insider, Small Army, Fahrenheit 212, and Havas Worldwide.
OrangeSoda has more than 2,900 fans on Facebook and nearly 2,700 followers on Twitter.
To promote the contest, OrangeSoda will post updates on its social channels and its blog. The company is also working with communications firm No Limit Agency on media and blogger outreach. No Limit will not participate in the contest to avoid any conflicts of interest.
While one objective is to increase awareness of OrangeSoda, the main goal of the competition is to “identify agencies that are providing great services to their clients because we think that is a great thing,” explained Wunder.This story was updated on September 9 with more information on the agencies in the competition.