NEW YORK: Marina Maher Communications has appointed Victor Beaudet, who previously spent 18 years in communications at Avon Products, as MD of corporate communications, a newly created role at the firm.
Beaudet, who most recently served as VP of corporate communications at Avon, is reporting to Nancy Lowman LaBadie, EVP of Marina Maher's consumer practice. He started in the role last month.
Beaudet's main responsibilities include taking his “corporate marketing expertise and integrating [it] across the agency as a resource for the account teams and clients,” he explained.
The role was created because the agency has seen an increasing number of clients that want to include corporate marketing programs and strategies in their businesses, as well as consumer marketing initiatives, Beaudet added.
The corporate marketing work includes reputation management, corporate branding, and corporate media relations.
Beaudet declined to name any clients he is working with at Marina Maher on corporate marketing since the work is still in its “early days.”
Before Avon, Beaudet worked on the agency side at firms such as Manning Selvage & Lee, Ketchum, and Morgen-Walke Associates. He said he decided to return to an agency because he was attracted to Marina Maher's “innovative and creative” culture.
In addition to hiring Beaudet, Marina Maher brought on Marie-Sophie Lantin and Bronwyn Fenton to serve as SVPs at the firm.
Lantin, who reports to Lowman LaBadie, is focusing on domestic and global Procter & Gamble corporate programs, such as the company's Olympic sponsorship. She previously worked at Edelman, where she was a VP, managing the Dannon account in North America.
Fenton, formerly a partner at CC Group, is serving as an SVP in Marina Maher's Creative Catalyst Group, where she is working on global corporate and brand marketing strategies. She also previously spent time at Edelman, Ketchum, and Weber Shandwick.