NEW YORK: Utopia Communications and Parter International have begun a strategic alliance to provide increased marketing and communications support for Parter's strategic planning and project implementation services.
The goal of the partnership is to grow both firms' service offerings and capabilities for clients that want to expand or establish their profile in the US. The deal will also strengthen both firms' capabilities in tourism and trade promotion, the agencies said in a statement.
The two companies have worked together in the past. They recently completed an assignment for the Hong Kong Trade Development Council on a strategic traditional and online communications program to publicize the “Think Asia, Think Hong Kong” symposium in New York City.