LONDON: The organizer of one of Europe's leading information security events has hired Waggener Edstrom after the end of a 17-year relationship with incumbent Eskenzi PR & Marketing.
The agency won a pitch held by Reed Exhibitions to lead communications for Infosecurity Europe, which will take place next April and May.
Eskenzi declined to re-pitch for the account, which includes work promoting the London-based event across the IT security community and appealing to broader audiences across Europe.
Cairbre Sugrue, GM for Waggener Edstrom London, will report to Infosecurity group marketing manager Joy-Fleur Brettschneider
He said the year-long account will include attempts to appeal to the C-suite, specifically chief security officers.
Sugrue added that recent revelations, including reports on government internet surveillance through PRISM, will also play a role in comms.
“There's a need to have a balanced discussion about IT security and how we protect consumers while having sufficient security and enabling businesses to function effectively,” he said. “This has implications for the business sphere as a reputational issue and the event is somewhere those debates will be taking place.”
Infosecurity Europe will take place at Earls Court in London with 325 exhibitors and more than 13,000 unique visitors.
“They were my first client when I set the business up, but it was a case of sitting down and deciding it was time to move on,” said Yvonne Eskenzi, founder of the eponymous firm.
This story originally appeared on the website of PRWeek UK.