NORWICH, NY: Greek yogurt brand Chobani has selected Weber Shandwick as its AOR for PR, following a competitive review. FleishmanHillard was the incumbent.
Nicki Briggs, CCO of Chobani, confirmed in an emailed statement that the company decided to bring on Weber as its PR AOR.
The finalists in the PR review were Fleishman, MSLGroup, and Weber Shandwick.
Additional information on the relationship was not disclosed.
Weber is tasked with continuing "to fan the flames of the passionate while giving new users new reasons to try—and love—Chobani," said Gail Heimann, president of Weber Shandwick, in a statement.
Fleishman had served as Chobani's AOR for nearly four years.
“The teams at FleishmanHillard are extremely proud of the work we've done helping to build Chobani from an unknown upstart into a billion-dollar brand in four short years, a staggering success achieved with little marketing beyond PR and [word of mouth] and minimal paid support,” said Fleishman, in a statement.
The agency added that it “will continue to cheer on Chobani from the sidelines and look forward to their continued success.”
Chobani is dealing with a recall of some of its Greek yogurt products. The company said last week that it was issuing a voluntary recall along with the Food and Drug Administration after consumers said they became ill after eating its products. The FDA later said that nearly 90 people became ill after eating tainted Chobani products, according to CBS News.