NEWTON, MA: Integrated marketing and PR agency HB Agency has acquired Fresh Ground, a PR and social media firm.
Fresh Ground principals and founders Chuck Tanowitz and Todd Van Hoosear will join HB as VPs, while Fresh Ground's team will become members of HB's PR department led by Mark O'Toole, MD for PR and content at HB.
The combined company will be based at HB's Newton, MA, headquarters.
The deal will add Fresh Ground's process to HB's storytelling capabilities in an effort to help clients act as media companies, the firms said in a statement. The combined team will showcase PR through visual storytelling and media relations, integrated with HB's branding, marketing strategy, design, social media, and other services.