Jacksonville Port Authority hires Right Coast Strategies

The city's Port Authority, which operates marine and passenger terminals, brought on Right Coast Strategies as it prepares for an expansion project.

JACKSONVILLE, FL: The Jacksonville Port Authority has hired Right Coast Strategies as its public affairs and community outreach AOR.

The scope of work includes stakeholder engagement, coordination of third-party advocacy, and development and execution of an effective and comprehensive education and awareness campaign. Its goal is to support implementation of the port's strategic master plan and its associated projects, according to the RFP for the contract.

The deal is for one year with two option years. The organization did not release a budget.

Right Coast beat Caltrop Communications, Hester Group, and St. John & Partners for the work, bid documents show. There was no incumbent on the contract.

The Port Authority decided to hire a firm because it is seeking to widen or deepen several routes that lead to its harbor and it needs communications help to generate support and awareness among key stakeholders, said Nancy Rubin, senior director of communications at the port.

“We're truly at a crossroads in terms of our history,” Rubin said, adding that Right Coast won the work because it scored highest during the RFP process.

The international trade seaport owns and manages three cargo terminals and one passenger cruise terminal in Jacksonville, FL. Its three marine terminals handled a total of 8.2 million tons of cargo in 2012, including more than 920,000 containers and 608,000 vehicles, making it the No. 1 vehicle-export port in the country, it said. More than 195,000 passengers sailed from its cruise terminal last year.

A representative from Right Coast did not return a request for comment.

Earlier this summer, the Port of New Orleans said it was looking for a firm to help it overhaul its brand.

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