LONDON: Global events and ticketing group Live Nation has kicked off an agency search to support its UK music festivals, which have attracted half a million fans this year.
The pitch encompasses consumer PR for the group's festivals – which include Download, Wireless, and other London events – and other consumer-facing parts of the Live Nation brand in the UK.
The account is held by LD Communications, which has worked with Live Nation for more than a decade and has been invited to re-pitch.
The successful agency will report to head of PR Charley Bezer and marketing director Jasmine Skee.
“We have been very happy with the job LD Communications has done over the past ten years, but as a constantly evolving business, it's important for us to make sure we are getting the best work from the best agency,” Bezer commented.
Bezer added that the firm is seeking “a results-driven, creative, consumer PR agency with a good knowledge of music and experience in working with entertainment brands.”
It is understood the successful agency will also need to demonstrate the breadth of its music offering, given the range of events Live Nation runs.
This summer, Live Nation held the Wireless Festival, headlined by Jay Z and Justin Timberlake, at the Queen Elizabeth Olympic Park in Stratford, moving from London's Hyde Park due to curfew issues.
World-renowned rock festival Download at Donington Park featured Iron Maiden and Slipknot.
Globally, Live Nation Concerts produces more than 22,000 shows a year, involving more than 2,300 artists.
US-listed Live Nation Entertainment is the world's largest live entertainment company, comprised of Ticketmaster.com, Live Nation Concerts, Artist Nation, and Live Nation Network.
This story originally appeared on the website of PRWeek UK.