NEW YORK: AIG has reorganized its corporate marketing department, appointing Goldman Sachs veteran David May as its corporate CMO.
In the newly created role, May is leading AIG's corporate marketing operations and team, reporting to Christina Pretto, SVP of corporate communications. He started in the position last week.
May has global responsibility for branding, sponsorships, corporate advertising, and research. Mark Clowes, who oversees corporate advertising; Danny Glantz, who manages sponsorships; Jeff Polevoy, who oversees primary research; and Sharon Smith, who manages secondary research all report to May. His team is working closely with corporate and in-business marketing teams.
May had worked at Goldman Sachs for the past 17 years in various senior positions. Most recently, he was MD, responsible for global brand strategy and reputational communications of its investment management division. May has also worked as director of global brand marketing for the firm.
Prior to Goldman Sachs, May held senior roles at advertising agencies JWT and Young & Rubicam.
“With the financial crisis well behind us, our businesses seek to employ best practices and the power of our global scale as they leverage the AIG brand through marketing activities aimed at growing sales, expanding distribution channels, and deepening the trust our clients hold in us,” Pretto said in an internal memo.