NEW YORK: Former employees of the now-shuttered WestGlen Communications have launched Connect360 Multimedia, a firm specializing in social media, digital, PSAs, broadcast, and multicultural marketing.
The firm's leadership includes Steven Edelman, who is serving as partner and president of the firm, and Annette Minkalis, its partner and EVP. Julie Ellman is also serving as partner and SVP, as is Chris Cavello. Phil Rabin is leading the agency's Washington DC operations.
The firm said in a statement announcing its launch that its services will focus on social media, bloggers, “strategically placed” Web content and syndication, mobile marketing, multimedia, and social news releases. Other services will include webcasts, webinars, and video production, as well as broadcast and interactive digital specialty services. The firm also said it will use “culturally oriented campaigns” to reach ethnic audiences.
Headquartered in New York, the agency will also have a presence in San Francisco and Washington DC.
“It was sad when WestGlen was pushed out of business by the economy, and out of that, the group of us came together and saw there was available business and clients and that there was no reason we couldn't make something out of it,” said Minkalis.
She added that more than 20 clients have transferred from WestGlen to the new shop, as well as 14 employees.
Minkalis said that while there are similarities between WestGlen and the new venture, Connect360 has a “different mindset and operating philosophy.”
“Largely what differentiates us is that everything is very customized, and we try to match the client with the audience and go above and beyond for them,” she said.
WestGlen, which specialized in PSAs, Hispanic and multicultural marketing, broadcast PR, direct-to-consumer marketing, video production, and target audience outreach, filed for Chapter 7 bankruptcy protection in July. It had offices in Washington DC, Chicago, and San Francisco, as well as its New York headquarters.
WestGlen, which was founded in 1970, listed the value of its assets as up to $50,000 against estimated liabilities of between $1 million and $10 million, the documents stated.