PARIS: Ketchum has named Philippe Beteille president of its office in France.
He has joined the Omnicom Group agency from Lenovo, where he served as EMEA corporate communications director since 2011, coordinating PR in more than 100 countries.
Previously, Beteille served as MD at Text 100 Paris and as a partner at I&E Consultants, where he worked with companies such as IBM, France Telecom, Intel, and Boeing.
Ketchum's Paris office has a corporate practice with an expertise in crisis communications, focused on product recalls, reorganizations, and online issues. It also has a brand practice with an expertise in food and beverage, as well as a growing technology practice.