NEW YORK: Latino food brand Iberia has hired 5W Public Relations.
The firm will develop and execute a comprehensive PR program to increase awareness of Iberia, the agency said in a statement. The brand's goal is to become a leading source of ethnic cuisine and traditional Latino food.
Iberia was acquired by the Brooklyn Bottling Group, a distributor of international food and beverage brands, in 2003.
Iberia products are available in more than 10,000 businesses on the East Coast. It has distribution centers in New York, Miami, Atlanta, Orlando, FL, and Springfield, MA, with plans to open one in Chicago next month.