NEW YORK: FleishmanHillard has promoted Bill Power, senior partner and co-MD of strategic integration for the Americas, to the new role of MD of global brand marketing.
Power, who has worked at Fleishman since 2010, is reporting to Robert Dowling, president of the firm's US East Region and GM of New York. He will start in the role on October 1.
“The fascinating thing in general is the industry keeps changing so fast, so our goal is to basically keep anticipating the changing client needs and find the most innovative ways to build brands today,” explains Power.
His main responsibilities will include engaging clients such as Cadillac and helping to build a “much tighter and cohesive unit” with the firm's regional brand-marketing leaders around the world, Power said.
He will also work closely with global planning director Richard Dale and John McNeel, global MD of strategic integration, to develop services for clients across paid, earned, shared, and owned platforms.
Traditionally, the brand marketing practice worked on the consumer sector, but Power said the “appreciation for and belief in the power of brands” stretches across all industries today, including energy and finance.
Power's goals in the position are to develop “enviable and impactful creative ideas that clients want and need more than ever,” as well as to rapidly develop additional tools, skills, talents, and products needed to exceed the pace of change in the industry, he added.
Prior to Fleishman, Power served as EVP and director of account management at Grey New York for three years. Before that, he worked at BBDO for three years, where he served as EVP and worldwide account director for General Electric.