LONDON: Former Burson-Marsteller UK CEO and Labour Party general secretary Matt Carter has launched a consultancy called Message House.
The firm, led by Carter and supported by a small team of consultants and partner organizations, will focus on “creating simple, compelling, and impactful messages.”
Carter left his role at Burson in June after joining the agency in 2010.
Message House will target CEOs and communications and brand directors that need research and expertise to help them construct effective campaigns.
“The message is at the heart of any successful campaign, and that will be the focus,” Carter said. “When it comes to business, most are not short of messages, but this is about refining and crafting campaigns so they are impactful. I don't think it is something that there is enough time being spent on at the moment.”
Carter was general secretary of the UK's Labour Party from 2004 to 2005, helping lead political campaigns ahead of the 2005 general election in which Tony Blair secured a third term as prime minister.
He went on to set up the EMEA office of research firm Penn Schoen Berland before joining WPP Group stablemate Burson.
Carter will continue to support both agencies as a senior consultant.
This story originally appeared on the website of PRWeek UK.