Welcome to the digital edition of the October issue.
- The influences of digital and social media permeate the PR and communications industry and have redefined how brands and agency partners can tell their story and connect with important stakeholders. And, even as PR pros shape their message with the latest real-time tools, digital and social media, as well as the PR industry, face their own growing pains over such hot-button issues as privacy and structuring internal teams around the 24/7 flow of information.
- October's Newsmaker is Charlene Wheeless, principal vice president, corporate affairs, Bechtel. By using a strong reputation management strategy, Wheeless has constructed a new positive brand image for the organization.
- Measurement roundtable - The importance of PR measurement is widely recognized throughout the industry. However, few truly grasp how to do it effectively. Big Data can be overwhelming. Measuring social media can be challenging. Budgets for metrics can be limiting. The roundtable - which will include experts representing agencies, service companies, and in-house leaders from IKEA, Cleveland Clinic, SAP, and Legacy - will help pros better understand what to measure, how to measure it, and what to do with those insights.
- National Hockey League CMO Brian Jennings talks about how the league has evolved and how it communicates directly with fans on social media.
- Spotlight: Nashville - Lisa Chader, SVP of corporate comms at Country Music Television, discusses how a laid back culture and thriving PR community help attract migrating creative talent.
- Mitzi Miller, editor-in-chief of Jet, talks about the magazine's first redesign since its inception and ideas to draw in a new generation of younger readers.
- And more!