CHICAGO: GolinHarris has named Flavia Vigio executive director, a new position at the agency, effective Tuesday.
Reporting to Americas president Gary Rudnick, she will provide senior counsel to select global clients and work to build the Interpublic Group agency's business in the US and Latin American markets.
“We will be looking at things from an agency perspective, trying to come up with new communication approaches that companies and clients can take,” she said.
Previously, Vigio was VP of communications at Arcos Dorados, the company responsible for managing McDonald's in Latin America. She oversaw media relations and PR, government relations, internal communications, corporate citizenship, customer relations, and crisis management in the region. Vigio was also responsible for communications at McDonald's Brazil until 2007. For five years, she also worked for Publicom, the agency bought by Golin in September 2011.
At the beginning of her career, Vigio was a public relations supervisor at Prima Classe, an Italy-based fashion and leather goods retailer.
While at McDonald's, Vigio worked with agencies in 21 countries. Although she was responsible for one region, she was involved with global programs and initiatives, including the Olympic Games, international soccer, and other issues facing global brands, such as nutrition.
“I felt there were opportunities these agencies were not identifying when they were giving out their services, so having that client perspective in this position will help me work with clients from the other side of the table to develop their own programs,” she said.
Golin also brought on former Burson-Marsteller New York market leader Tony Telloni in May and named former Zeno Group EVP Mark O'Connor as executive director of national media relations the same month.