BOSTON: 360 Public Relations has created a new brand identity for its in-house digital and social media specialist team: “360 Crowd.”
The moniker represents the crowd-building 360 does in its digital work, whether reaching audiences online or targeting the right individuals, which could be a group of influencers.
Kyle Bishop, director of digital services at the firm, is overseeing 360 Crowd. The group consists of eight specialists working in digital production, mobile, analytics, and design. Previously, 360's client teams handled digital work, but 360 Crowd will now work closely with these groups to drive social and digital strategies.
The firm plans to grow the team to 10 by the end of the year. It projects that the group's headcount will expand by 20% next year, in line with the agency's overall growth. The firm reported a 14% increase in revenue in 2012 to $4.7 million.
360 made the decision to brand the unit because of the increasing amount of digital work it is undertaking.
“We wanted to make a broader and more deliberate statement about the digital work we do, which has grown over the last two or three years. It has really stepped up since the start of the year so we felt it was time,” said Laura Tomasetti, CEO of 360 PR. “Right now, digital accounts for a quarter of the agency's work, and in the near future, our aim is to get to the point where it is half of our work, because that is where the consumers are going.”
The group has worked on standalone digital projects in the past, with plans to do more. For example, this week it rolled out a website created for soy food brand Nasoya. It has also created digital work for hair-care brand VO5, coffee company Illy, and supplement Adora Calcium. While these projects have resulted from existing client relationships, 360 Crowd is looking for new business opportunities, as well.