Universal Technical Institute hires Brownstein

PHILADELPHIA: Universal Technical Institute has chosen Brownstein Group as its PR AOR.

PHILADELPHIA: Universal Technical Institute has chosen Brownstein Group as its PR AOR.

The firm's goal is to incorporate strategic planning and positioning, message development, media relations, special event planning, social media strategy, executional support, and campaign measurement into its efforts for Universal Technical Institute.

Erin Allsman, VP of PR and social media director, will oversee the account's strategic direction for the agency.

In June 2012, Brownstein was selected as the regional PR agency supporting and driving awareness of UTI's Exton, PA, campus. The institute then invited the firm to participate in an RFP process in August for its national public relations account. Candidates were evaluated on overall agency capabilities, depth of experience, media prowess, creativity, and innovation.

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