Pet product company taps Whitegate for social media

NEW YORK: Chief Furry Officer has tapped Whitegate PR as its social media AOR.

NEW YORK: Chief Furry Officer has tapped Whitegate PR as its social media AOR.

The company designs and manufactures products for pets and their owners, while Whitegate specializes in working with the pet industry.

Whitegate will launch a variety of social media campaigns for the client, including Furry Fridays, which will spotlight a company product sale every week on Facebook. It will also launch Heidi's Heroes, a monthly social media contest giving the public the opportunity to nominate “heroic” animal volunteers.  

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