Glasgow rejoins Edelman as Western consumer lead

Amanda Glasgow has joined Edelman for the third time to serve as EVP and Western region director for consumer, a newly created role at the firm.

SAN FRANCISCO: Amanda Glasgow has joined Edelman for the third time to serve as EVP and Western region director for consumer, a newly created role at the firm.

Glasgow, who served as North American consumer practice director at MSLGroup for the past year in San Francisco, spent seven months at Edelman in 2012, serving as EVP and global client leader for IT security company Norton. She was based in New York at the time.

Before joining Edelman last May, Glasgow spent nine years at MSLGroup, serving as the agency's New York personal care practice director.

Representatives from MSL declined to comment on her departure.

Glasgow, who kicked off her PR career at Edelman Chicago, started in the new position last week. She is reporting to Julianna Richter, COO of Edelman US, who oversees the agency's Western region.

For her new position, Glasgow will remain in the Bay Area and join the Western region leadership team and the global consumer leadership team, where she will work closely with Jennifer Cohan, global chair of consumer marketing at Edelman.

Glasgow's main responsibilities include leading the agency's Western region consumer marketing team and focusing on integrated marketing efforts and client program development.

Edelman's Western region includes its San Francisco, Sacramento, Portland, Seattle, Los Angeles, and Silicon Valley offices, as well as its digital West practice area, said Richter.

She added that another key focus area for Glasgow is making sure the agency has integrated digital offerings for its consumer clients.

The firm is looking to bring on experienced senior-level staffers across the region to work across multiple markets since it already has “really good talent in the specific offices,” said Richter.

“In particular, we see a lot of opportunity on the West Coast in different areas, like technology, health, consumer marketing, and big brands, so we really feel like now is the time to make some of these regional strategic investment hires,” she explained.

When the agency was looking for someone to fill the new role, Richter said that Glasgow “naturally came to the top of the list” because of her knowledge of traditional and digital media and her ability to figure out the right team mixes and overcome challenges.  

During Glasgow's last year at MSL, she served as global client engagement director for client Procter & Gamble, as well as the head of consumer marketing for North America. 

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