SINGAPORE: RLM Finsbury has opened an office in Singapore to advise and support clients in Southeast Asia.
The Singapore office will work closely with the agency's established Asian operations in Greater China.
Simon Moyse, a Finsbury partner with more than 15 years of communications experience, has relocated to Singapore to manage operations in the region.
Moyse was previously based in Dubai, where he established Finsbury's Middle Eastern operations.
“Clients in Southeast Asia are increasingly seeking strategic communications advice to help them meet their business objectives,” said Roland Rudd, chairman of RLM Finsbury.
The agency's move follows other UK agencies turning their attention to the country.
In June, Bell Pottinger Private deputy chairman Piers Pottinger moved to Singapore, the firm's Asian headquarters since 2010, from the UK in a bid to boost its client base in the region.
Earlier that month, Newgate Communications opened a Singapore office led by former Kreab Gavin Anderson managing partner Terence Foo.
This story originally appeared on the website of PRWeek UK.