LONDON: The former heads of MHP Health Mandate have joined up with Bill Morgan, a former adviser on government health policy, to launch a consultancy specializing in health and social care called Incisive Health.
Mike Birtwistle and Sarah Winstone quit MHP in August after 13 and seven years, respectively, while Morgan was a policy special adviser to Andrew Lansley when Lansley was UK health secretary between July 2010 and September 2013.
Birtwistle said the agency was founded on a new model designed to focus on achieving cut-through, rather than being built solely on the back of contacts.
“The traditional health agency model is either dead or dying,” he said. “Making contact with decision-makers is now really easy, but achieving cut-through is more challenging."
Birtwistle added that the NHS is at a turning point, and people are going to have to work harder and smarter in the future to make it adapt and change in a way that will help their businesses.
“Bill Morgan has been closely involved in the reforms of health and social care, and so he has a good understanding of how the system should work and the fault lines in the new system," he added.
Incisive Health has already secured work from pharmaceutical companies, charities, and health professional bodies, according to Birtwistle.
Birtwistle and Winstone were replaced as MHP's health policy team head and deputy head by joint-heads Rupert Gowrley and Rachel Rowson.
This story originally appeared on the website of PRWeek UK.