NEW YORK: Dukas Public Relations has launched a social media practice to provide social and digital strategy to asset management and financial services companies.
To lead the practice, Dukas has promoted Stephanie Dressler to VP and head of digital strategy from director. She will advise the agency's clients on social media, such as integrating social with existing PR programs.
The group will provide clients with a range of services, such as comprehensive digital presence audits, content creation, social community development, SEO, and Web optimization, blogger outreach, client training, and social media measurement.
Prior to joining Dukas in 2011, Dressler worked at Montieth and Company as a senior associate.