Atkins joins inVentiv as chief digital officer

BURLINGTON, MA: InVentiv Health has hired Ben Atkins as chief digital officer in the West.

BURLINGTON, MA: InVentiv Health has hired Ben Atkins as chief digital officer in the West.

He is based in Los Angeles and co-leads the digital practice of Chandler Chicco Companies with Shwen Gwee, who joined in April.

Atkins is focusing on designing social experiences that help brands and organizations promote behavioral change. Prior to Chandler Chicco, Atkins worked at Amgen, where he was corporate communications director for digital and social media. In this role, he led oversight and execution of the company's Web strategy.

Atkins has also held roles at Novartis, including head of news and social media communications and global pharma news manager.

InVentiv Health also recently appointed medical biochemist and social media expert Emma D'Arcy as head of participatory medicine on its digital team.

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