BRUSSELS: Ketchum's Paul Cohen has relocated to the firm's Brussels office to serve as its director of international corporate and institutional affairs.
He started in the role last month.
Cohen, also a partner at the firm, will report to David Gallagher, senior partner and European CEO, and will advise clients on building and protecting strong and sustainable market positions across political, economic, and social environments. In the newly created position, he is responsible for growing Ketchum's international corporate and institutional affairs offering. Cohen will have no direct reports.
“My role is to connect the dots, further strengthen the network, and help our clients by making our capabilities in Brussels and across the region even more robust,” said Cohen. “The more unified we are in Europe as a company, the better it is for each one of us, sharing resources, insight, and the incredible talent here in Europe.”
Previously, Cohen served as group manager for Ketchum's corporate and international affairs team in New York for five years. He also held VP and SVP roles at the firm and ran the agency's corporate and technology practices in Shanghai. He joined Ketchum after serving in senior roles at Burson-Marsteller in Beijing and New York.
Other recent moves at the firm include the appointment of Patricia Dessert and Harry King as joint heads of the company's healthcare practice in the UK earlier this month. Additionally, Philippe Beteille moved from Lenovo to Ketchum's Paris office as president in September, and former Weber Shandwick EVP and head of global consumer marketing Bill Reihl was named MD of Ketchum's New York-based global brand marketing practice in July.