Fidelity taps former Xerox CMO Carone as comms EVP

Fidelity Investments has appointed Christa Carone as EVP for corporate communications. She stepped down from her role as CMO of Xerox last month.

BOSTON: Fidelity Investments has appointed Christa Carone as EVP for corporate communications. She stepped down from her role as CMO of Xerox last month.

Carone will be based in the US multinational financial services corporation's Boston headquarters. Details about the company's reporting structure after her hire and Carone's specific responsibilities were not immediately available. She started in the role on Monday.

“This is a new role, and I'm here helping [Fidelity] bring together a number of different communications functions across the firm, and developing an enterprise-wide communications strategy,” Carone said.

Carone said in a column on Forbes.com in September that she had left the CMO role at Xerox “for a position with another company – a fascinating change and an important move for my family and me.” She did not identify the new job at the time, but said that it “feels like a custom fit came out of the blue.”

Carone was named Xerox's CMO in 2008. She previously served as VP of global communications for seven years, as well as in several other PR roles at the company.

When Carone stepped down at Xerox at the end of September, Karen Arena, VP of global communications, took the lead on comms, while VP of brand and marketing operations Duane Schulz began to oversee advertising, digital, experiential, and marketing on an interim basis. The company has begun a search for Carone's replacement.

Fidelity Investments said last month that it had $4.3 trillion in assets under administration as of July 31.

This story was updated on October 10 with quotes from Carone. It was also updated to reflect that Arena and Schulz are overseeing her former duties at Xerox on an interim basis.

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