LONDON: Google is understood to have hired Ogilvy Public Relations to strengthen its relationship with UK consumers following a pitch that included at least two other PR agencies.
The company hired Ogilvy for a three-month project that will involve targeting consumer and lifestyle media to communicate how Google's products benefit people's everyday lives.
Ogilvy declined to comment, and Google had not responded to requests for comment at the time of publication.
This story originally appeared on the Web site of PRWeek UK.