NEW YORK: Allison+Partners has appointed Corey Scott, previously regional art director and design lead for Edelman's Western region, to serve in the newly created role of SVP and head of design.
Scott, who is based in the firm's San Francisco office, is reporting to Lisa Rosenberg, chief creative officer at Allison.
As part of the firm's creative services group, Scott is working to develop custom design solutions for clients, new business initiatives, and the Allison brand.
One of his main goals is to “make sure that all creative ideas really come to life” at the agency, he said.
Rosenberg added that Scott's role was created because she believed the firm needed to “really bolster [its] resources internally to effectively communicate client stories.”
She said that Scott's creative way of thinking about storytelling and design, as well as his former PR agency experience, made him the right candidate for the position.
Allison's creative services group has a team of three: Scott, Rosenberg, and an assistant for production. The group also has a partnership with Rizco Design.
Rosenberg said she wants to amplify the amount of visual storytelling the firm does for clients and for its own brand.
Scott has worked with a number of large brands throughout his career, such as Apple, Twitter, Charles Schwab, Qualcomm, Levi's, Skype, Starbucks, and Visa.
During his two-year stint at Edelman, Scott led design for the firm's Western region, which includes its Seattle, Portland, Sacramento, San Francisco, Silicon Valley, and Los Angeles offices.
Prior to that, he served as a lecturer in media and cultural studies at the University of Otago in New Zealand. He also previously served as senior art director at RK Studio and senior designer and art director at The Gap.