NEW YORK: Internet security software creator Bitdefender has selected Ogilvy Public Relations as its AOR for the US, following a competitive review.
Ogilvy initially competed against five agencies in the RFP, then the group was narrowed to three finalists, said Catalin Cosoi, chief security strategist at Bitdefender. He declined to disclose the other firms in the review.
Cosoi added that Ogilvy's pitch stood out among its competitors in the process, and that the company was seeking a large agency that could elevate its work in both the enterprise and consumer markets. He said that Bitdefender works with Ogilvy in Australia.
Before bringing on Ogilvy, Bitdefender worked with Horn. Representatives from Horn were not immediately available for comment.
Since launching its two offices in the US in 2006, Bitdefender has been mostly known as a consumer company, explained Cosoi.
While Ogilvy will continue engaging consumer media, the company is also looking to expand its work in the enterprise market by having the firm pursue big businesses, he said.
Bitdefender handles its social media efforts in-house.
Ogilvy, which was brought on last month, is leading the account from its New York office with a core team of four staffers on the business.
Budget information was not disclosed.
In addition to Bitdefender, Ogilvy was hired by speaker manufacturing company Altec Lansing to work on strategic planning, content development, media relations efforts, and social media support.