LONDON: HarperCollins imprint Avon has appointed LightBrigade PR to handle consumer and trade public relations for its women's fiction and crime lists.
LightBrigade PR will support each title with blogger outreach, event and reading group support, securing reviews, and consumer lifestyle feature placement.
Titles within the Avon stable include You Had Me at Hello by Mhairi Macfarlane and Stalkers by Paul Finch.
It is the second HarperCollins imprint for the agency, which also handles PR for The Friday Project.
This story originally appeared on the website of PRWeek UK.