DeVries Slam picks up Hardys wine account

Accolade Wines-owned brand Hardys has hired consumer PR agency DeVries Slam to drive reappraisal of the brand ahead of an advertising campaign this quarter.

LONDON: Accolade Wines-owned brand Hardys has hired consumer PR agency DeVries Slam to drive reappraisal of the brand ahead of an advertising campaign this quarter.

Work will include campaign-led publicity, events, press office, digital content creation, and social media community management.

“We were really impressed by Slam's strategic approach to the brief; the ideas they presented were fresh and highly creative,” said Anya Saikkonen, marketing manager for Hardys.

This story originally appeared on the website of PRWeek UK.

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