EASTON, PA: Crayola has issued a review for its PR account, according to numerous sources.
Coyne PR is the incumbent on the account.
The crayon and art-supply brand has released an RFP for a firm to handle PR and social media efforts, according to multiple sources familiar with the search process.
“In respect to our corporate policy, we do not disclose certain information about our business relationships such as agency reviews,” a Crayola representative said in an emailed statement. Additional information on the process was not disclosed.
Coyne, which has worked on the Crayola business since 2008, declined to comment on the review.
Last month, Crayola launched a program called Colorcycle, in which it partnered with clean energy technology company JBI to recycle old markers into clean fuel that can be used in boilers, ships, and cars. About 600 schools around the country are participating in the initiative. Crayola makes approximately 700 million markers every year.
Crayola, a wholly owned subsidiary of Hallmark, is best known for its crayons, but it also produces Silly Putty and professional art supplies under its Portfolio Series line. The company, which has about 1,200 staffers, was named after founders Binney & Smith until it changed its name to Crayola in 2007.
Hallmark reported a 2% decline, year-over-year, in 2012 consolidated revenue to $4 billion.