Critical Mention, Clip Syndicate launch platform

PHILADELPHIA: Critical Mention and Clip Syndicate have launched Clip Premium, a video platform with mobile and web channels that allows brands to embed media coverage without ads.

PHILADELPHIA: Critical Mention and Clip Syndicate have launched Clip Premium, a video platform with mobile and web channels that allows brands to embed media coverage without ads.

More than 250 local TV affiliates, select international newswire services, and daily newspapers that produce video packages to accompany print and online articles are among Clip Premium's content providers. Users range from Goodyear to the American Association of Podiatric Medicine.

Participating news outlets benefit through monetization of recently aired and published news segments that directly mention a brand or focus on a topic of interest to consumer and b-to-b brands, as well as NGOs and associations.

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