NEW YORK: Burson-Marsteller has named former New York Times Co. SVP Robert Christie as MD in its corporate and financial practice, a newly created role.
Christie started at the agency in August. He is reporting to Lorenca Rosal, MD of Burson's US corporate and financial practice, and Gary Koops, chair of the global media practice.
Christie is responsible for counseling clients on how to use media, with a focus on New York. He oversees a team of 15 people in New York and coordinates with about 180 staffers worldwide.
“In the US media strategy team, I am helping clients understand, with global media coordination, the impact of a story in New York and what it might mean in Tokyo or Paris or Beijing,” Christie said. “Another thing I will bring to my clients in this role from my previous experience is an understanding of how the media landscape is changing and how clients need to prepare to meet that challenge.”
At the beginning of this year, Christie left his job as SVP of corporate communications at the Times Co., where he had worked since 2010. He previously served as VP of communications at Dow Jones & Co.
Earlier this month, Burson debuted a new global positioning and tagline - Burson-Marsteller, Being More - in conjunction with its 60th anniversary.
In September, Burson appointed Alan Sexton, former EVP of communications at Global Strategy Group, to serve as its New York market leader. The agency also hired Thomas Gensemer in July as its US chief strategy officer, based in New York.