LONDON: NBCUniversal International has appointed Lee Raftery as EVP of marketing and communications.
The company has also promoted communications VP Denise Bassett to SVP of corporate communications. Bassett will report to Raftery.
In their new roles, Raftery will have oversight of marketing, PR, and corporate communications, while Bassett will oversee internal communications and media relations. Raftery was previously responsible for marketing, while Bassett oversaw communications.
“I believe that [Raftery's] expanded role will bring further cohesion and clarity to our marketing and communications efforts across NBCUniversal International as a whole,” chairman Kevin MacLellan said in a statement.
This story originally appeared on the website of PRWeek UK.