LONDON: Hotwire has promoted MD Alex MacLaverty to group MD, UK to oversee the UK operations of Hotwire and 33 Digital.
MacLaverty will lead the 82-strong UK team and manage its leadership team of Hotwire deputy MD Emma Hazen and 33 Digital UK MD Peter Sigrist.
MacLaverty will continue to report to global CEO Brendon Craigie, who described her as “a great leader, client adviser, businesswoman, and a team player.”
The appointment comes seven months after the exit of UK chief executive Drew Benvie and Hotwire deputy MD Giles Peddy.
This story originally appeared on the website of PRWeek UK.