NEW YORK: Boutique communications firm Allison Dawn PR has re-branded as Full Scale Media, a full-service PR company.
Full Scale Media will offer campaign services such as media placement, social media, brand strategy, image refinement, strategic alliances, press tours, digital media, and TV development. Practice areas include tech, start-ups, health and fitness, personalities, automotive, and niche consumer products and services.
Allison Kugel has been named creative director, while Jared Kugel is in charge of business development and social media strategies for the new firm.