Airfoil appoints Text 100's Bailey as California lead

SUNNYVALE, CA: Airfoil has appointed David Bailey, former SVP and GM at Text 100, to serve as EVP and GM of the firm's California office.

SUNNYVALE, CA: Airfoil has appointed David Bailey, former SVP and GM at Text 100, to serve as EVP and GM of the firm's California office.

Bailey started in the newly created role on October 29, reporting to co-CEO Janet Tyler. With 14 direct reports, he is responsible for driving Airfoil's business development and client consulting efforts in the Bay Area.

“My responsibilities [encompass] more than just PR, but also thinking across the whole gamut of earned, owned, and social media, and how we create and deliver content across programs,” said Bailey.

SVP Tracey Parry previously managed the company's Silicon Valley operations. Parry remains at the firm in the SVP role, and will work with Bailey to serve clients and develop Airfoil's account portfolio, Tyler confirmed. 

Prior to his seven-year stint at Text 100, Bailey held corporate communications positions with Hewlett-Packard and Sun Microsystems.

“We really wanted a strong, proven leader in this market and a truly integrated communications expert leading our Airfoil brand,” Tyler said.

Next year, Airfoil expects to hire more communications professionals to help the company grow and service its account portfolio, according to Tyler. Last week, Airfoil added Brillo to its client roster, which also includes eBay, Fuzebox, Bunndle, MetroMile, and Plex Systems.

Aside from its Sunnyvale, California location, the independent integrated marketing communications firm has offices in Detroit, London, and Hong Kong. Airfoil began global expansion efforts last year by creating an exclusive affiliate partnership with Babel PR in London and Newell PR in Hong Kong. It is also in the process of selecting a partner in Latin America. 

Airfoil reorganized in May 2012, creating an executive leadership team and agency management team, with Tyler becoming joint CEO with Lisa Vallee-Smith. The firm also added staffers to its executive leadership team, including SVP for client services Leah Haran, SVP for finance and administration Sharon Neumann, and Kevin Sangsland, VP of sales and marketing.

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