Hope&Glory scoops six-figure HTC UK account

LONDON: Mobile phone manufacturer HTC is moving its UK consumer, b-to-b, and corporate work to Hope&Glory from Nelson Bostock.

LONDON: Mobile phone manufacturer HTC is moving its UK consumer, b-to-b, and corporate work to Hope&Glory from Nelson Bostock.

The company invited agencies to pitch for the UK work after elevating Nelson Bostock to a global brief two months ago.

Hope&Glory's work will be led by managing partners Jo Carr and James Gordon-MacIntosh, who will report to HTC's UK PR manager Suzi Watson.

The brief includes handling HTC UK's press office duties, helping to manage the UK launch of new handsets, and working on reviews, product placement, and the lifestyle media program.

Gordon-MacIntosh pointed to HTC's strong reputation for its design, sound, cameras, and software.

"There is a massive media opportunity to help to take that recognized foundation into wider lifestyle media," he said. "We're looking forward to working together to develop some attention-grabbing activities that really bring the new 'change' promise to life for tech fans and wider consumers alike."

The agency steps in as HTC seeks to restore sales and its share of the market after a difficult 2012, in which the number of phones it sold dived by 26% to 32 million globally.  

As part of the comeback, it has launched a billion-dollar marketing campaign called Here's to Change, led by actor Robert Downey Jr.

However, this week the company struck a blow after it was reported that Nokia is seeking an injunction to prevent the import and sale of the HTC One into the UK. The legal attack on its flagship phone comes after Nokia won a patent dispute.

Dynamo's work promoting the HTC One handset in the UK was unaffected by the review.

This story originally appeared on the website of PRWeek UK.

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