Comms help sought to close gender pay gap in Wales

LONDON: A trio of institutions looking to tackle the gender pay gap in Wales is on the hunt for a PR agency.

LONDON: A trio of institutions looking to tackle the gender pay gap in Wales is on the hunt for a PR agency.

The University of South Wales, The Women's Workshop, and Cardiff University are talking to shortlisted agencies as they seek communications help for a groundbreaking equal pay project.

Women Adding Value to the Economy (WAVE) involves engaging employers across the public and private sector to study staff pay and grade.

The study, which is backed by the Welsh Government, will then be followed by efforts to create fairer ways of organizing work.

A tender document seen by PRWeek reveals that an important part of the pitch, now a closed process, will be showing "a demonstrable commitment to the progression of women.”

Messaging will cover stakeholders, businesses, and the general public, with "high visibility public events and stunts'" and broadcast media appearances included in planned communications.

The tender document adds that once the event is launched in November, the aim is "to position WAVE as ‘the place to go' for informed and informative comment on women in employment, self-employment, and gender pay gaps in Wales.”

A spokesman for The University of South Wales confirmed the pitch was ongoing.

The Women's Workshop is a women's center in Cardiff that offers a range of activities and training courses.

This story originally appeared on the website of PRWeek UK.

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