PRWeek turns 15: The PR industry at a glance

In almost a decade and a half, agencies have risen and fallen, revenues have reached dizzying heights, and leadership faces have changed.

The headline on the front page of PRWeek's first US issue in 1998 was "Company CEOs rate PR over advertising." Seventy-six percent of those leaders said PR was more important to their business now than five years ago. Today, 15 years later, communicators are taking ownership of the PESO paradigm and the lines between PR and marketing have been swept aside in favor of an integrated call to action across brands and agencies.

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