Hoffman appoints Asia-Pacific MD

SHANGHAI: The Hoffman Agency has hired Natalie Lowe as MD of Asia-Pacific, effective January 6.

SHANGHAI: The Hoffman Agency has hired Natalie Lowe as MD of Asia-Pacific, effective January 6.

Lowe will be based in Shanghai and report to CEO Lou Hoffman. She will oversee business growth, client services, operational management, and staff development for the agency's offices in Beijing, Shanghai, Hong Kong, Japan, South Korea, and Singapore.

Lowe previously served as VP at Weber Shandwick in China, where she helped create the firm's Emergent China practice. Prior to that, she worked at United Technologies.

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