NEW YORK: Video-sharing website Vimeo has appointed Text 100 account director Jessica Casano-Antonellis as global director of communications, effective November 12.
Casano-Antonellis, who has worked at Text 100 for nearly nine years, will report to Vimeo CEO Kerry Trainor. She will succeed former Vimeo communications director Deborah Szajngarten, who left in April to become VP of marketing communications at mobile advertising company Celtra.
As head of the communications department at Vimeo, Casano-Antonellis will oversee the brand's communications strategy, including product launches, speaking engagements, and other initiatives aimed at increasing awareness across consumer, trade, and social media outlets.
“[Casano-Antonellis'] proven success working with leading technology, entertainment, and lifestyle brands makes her a perfect fit for Vimeo,” Trainor said in a statement. “[She] is a highly respected communications leader, having earned a stellar reputation within the industry.”
Prior to Text 100, Casano-Antonellis served as a senior account executive for about a year at Northside Media Group's The L Magazine.
She previously held roles at Clear Channel Radio's 106.7 Lite FM and eMusic, an online music and audio book service.
At the end of October, Text 100 also saw the departure of SVP and GM David Bailey, who joined Airfoil as EVP and GM of the firm's California office.
In April, Text 100 and APCO Worldwide won most of BlackBerry's global PR work, following a competitive review in which the agencies pitched as a team. The account was estimated to be worth $10 million.
Last month, Vimeo brought on Greg Clayman, former head of News Corporation's digital strategy, to serve as GM of audience networks.